Not only did this result in product Phone Number List sales on the Amazon site, but it also increased the consumer's perception of affinity for brand values. Some brands, such as Lego or Patagonia , have embraced the emerging Phone Number List trend of brand activism , which goes beyond the communication of values, to take action. Brand activism is the clearly explicit will to take part, and not just take a stand, in causes in the social sphere.
It therefore means taking on specific Phone Number List responsibilities regarding the achievement of what is considered by people as a common good, transforming one's business dynamics, starting with the employees, who are the first influencers . Events, gadgets and accessories Events have always been an important Phone Number List item of companies' marketing budgets, with returns in terms of awareness and leads. The pandemic has dealt a severe blow to the sector, and only recently has there been a return to organizing events in the presence. We also talk about experiential marketing , because the creation of experiences is one of the most effective ways to create loyalty and brand Phone Number List image, making the customer the protagonist.
For many years, to increase the awareness of a brand, companies Phone Number List have also focused on gadgets : from t-shirts to technological accessories such as USB sticks. Today the focus is on useful and sustainable objects. The power of gadgets is in the logo, usually present on gadgets: the logo accompanies the potential Phone Number List customer throughout the day until it is fixed in his mind, even at an unconscious level. Today it is also quite easy to find products of this type thanks to companies that make customized Phone Number List gadgets on request: here you can find many categories of objects to customize.